PSG in London: Ici C’est Paris La Maison London, whereculture, sport, and lifestyle come together in the heart of the British capital
From February 11 to 15, 2026, Paris Saint-Germain once again redefined the codes of global sports culture with the opening of Ici C'est Paris La Maison at 14 Cavendish Square, London. An immersive pop-up space designed as a true living space where sports, creativity, music, fashion, and lifestyle come together.
A unique place to experience the Parisian DNA of PSG with the sound of La Boite concept.
La Maison 's ambition is clear: to take the red and blue identity beyond soccer to offer a complete cultural experience that is accessible free of charge.
Spread over four floors, each level offers a different immersive experience.
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The ground floor sets the tone with the Training Room, offering movement, recovery, run club, and yoga sessions for all audiences.
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The first floor celebrates the Parisian lifestyle withthe Ici C'est Paris Café, equipped with PR Link for the sound experience, a PSG concept store, and a Sneaker Lab for exclusive collaborations and drops.
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The second floor, The Lounge, is the cultural heart of the project: DJ sets by MYD and Irfane on theKiller 120 La Boite concept Cut Killer, performances, talks, workshops, and creative encounters celebrating the dialogue between Paris and London.
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The third floor offers a more intimate dining experience with a tasting room equipped with PR Alta upon registration, designed to bring the culinary cultures of the two cities closer together.
A striking presence from La Boite concept
We are proud to have been there to capture the essence of this cultural event and mark our first collaboration with PSG, the legendary Parisian club and reigning European champions. La Boite concept in the vibrant heart ofLa Maison.
PR Alta : for a contemporary and immersive sound experience.
LX Turntable : delivering an authentic hip-hop signature.
PR Link : capturing the bridges between music and urban culture.
Cut Killer's Killer 120: a legendary performance that resonated in The Lounge and beyond.
The London House is a unique cultural hub, perfectly in tune with our passion forsound innovation, creativity, and contemporary urban identity.
PSG: from soccer to a global culture
“Ici C’est Paris” is not just a slogan chanted by millions of fans, it is now a global cultural brand, capable of bringing communities together around a Paris-inspired lifestyle, whether in sports, music, fashion, or gastronomy.
We are proud of this first collaboration with PSG for Ici C’est Paris - La Maison London. On site, our PR Alta, LX Turntable , PR Link Les Killer 120speakers from Cut Killercontributed to the event's sound experience. This meeting marks the beginning of exciting future projects with PSG.
