FromMay 2 to 5, Paris Saint-Germain set up shop in the heart of one of the world’s most vibrant cities:Tokyo. Atthe Media Department Tokyo, 19-3 Udagawacho, Shibuya,Ici C’est Paris La Maison Tokyoopenedits doors free of charge (by registration) to offer a complete cultural experience at the intersection of Parisian elegance and Japanese intensity.
Following London in February 2026, PSG—a Champions League semifinalist and the reigning European champion—continues to build one of the most influential cultural brands in global sports. Tokyo is the next natural step.
Shibuya as a setting: the choice of an exceptional location
The choice of Shibuya was no accident. A hub for fashion, music, streetwear, and Tokyo’s creative youth, Shibuya radiates the same energy as the streets of Paris: a constant buzz, a blend of popular culture and accessible sophistication, a scene where every encounter can lead to a collaboration.
Itwasagainst this backdrop thatIci C'est Paris La Maison Tokyotookshape—a temporary space deeply rooted in the club’s identity and local culture, conceived as a dialogue between two major world capitals.
An immersive sound experience by La Boite concept
True to its mission of making sound a vehicle for both emotion and aesthetics, La Boite concept present in every space atLa Maison ICI C'EST PARIS Tokyo.
Three systems were shipped across Eurasia to deliver the event’s audio experience:
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PR Alta : for sound reproduction with the precision and depth befitting the immersive spaces designed by the PSG teams.
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PR Link : at the heart of living and social spaces, for seamless, immersive ambient music.
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LX Turntable Connect : a benchmark in connected hi-fi, it offers that unmistakable visual and sonic signature, perfect for symbolizing the dialogue between French design and global music culture.
Just like in London, our speakers don’t merely decorate the space—they define it. Every watt, every bass note, and every high-frequency detail helps transport visitors into a complete sensory experience, worthy of the two exceptional cultures that converge here. The LX Turntable Connect its patented Wide Sound .0 technology create an orchestral atmosphere anywhere in the room where it is set up.
PSG: Much More Than Just a Club—A Global Culture
"Ici C'est Paris" is no longer just a fan chant; today, it is a global cultural brand, with branches in London and Tokyo, and soon in other major cities around the world. PSG, the reigning European champion, uses eachof its brands to affirmitscommitment to bringing communities together around a universal Parisian lifestyle: sports, music, fashion, gastronomy, and creativity.
For La Boite concept, being an integral part of this adventure means sharing a common vision: one of French craftsmanship, design, and sound that transcend borders, appealing to both hi-fi purists and sports culture enthusiasts alike.
Thank you to our partners
A big thank you to the teams atParis Saint-Germain and especially toMaxime AgostiniandFabien Allègre for their continued trust and their high standards for a cultural experience worthy of the club.
Thank you also to NAVYS Inc., our distributor and local support partner in Japan, for a flawless setup and impeccable support. It is thanks to partners of this caliber that La Boite concept expand beyond Europe with the same consistency and ambition.
La Boite concept LCI C'est Paris: a collaboration that's just getting started
FollowingLa Maison London,La Maison Tokyoconfirmsthat the partnership between La Boite concept Paris Saint-Germain is much more than a one-off event-based collaboration. It is the coming together of two French brands that share the same conviction:excellence is not something to be compromised on; it is something to be experienced.
We are proud to continue this journey alongside PSG, and we can’t wait to share what’s next with you.
